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Integrations

How Vlera OS gains knowledge and keeps it current.

What Vlera OS recommends is only as good as the knowledge behind it. It connects the systems your business already uses into one decision system, without replacing them.

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Sources, connected read-onlyCRM / SalesFinance / ERPMarketingWebsite / AnalyticsDocumentsMarket / external sourcesYour own inputBusiness BrainKnowledge with provenance, recency and knowledge stateData, signals, evidence with provenancePriorities and actionsOnly with approvalOperators, connected separatelyWebsiteSearch (SEO)SocialEmailPeopleVerification returns
  1. Sources, connected read-onlyCRM / Sales · Finance / ERP · Marketing · Website / Analytics · Documents · Market / external sources · Your own input
  2. Data, signals, evidence with provenance
  3. Business BrainKnowledge with provenance, recency and knowledge state
  4. Priorities and actions · Only with approval
  5. Operators, connected separatelyWebsite · Search (SEO) · Social · Email · People
  6. Verification returns

The sources

Categories, not a catalogue.

What matters is not which tool you use, but which knowledge comes from it, where it belongs and how it stays current.

  1. CRM / Sales

    Systems in which contacts, enquiries, offers and closed deals are kept.

    Contributes
    Who your customers are, where enquiries come from, how far offers have progressed and what becomes of them.
    Feeds into
    Finance & Economics · Customers & Sales · Marketing & Visibility
    How it stays current
    The connected system is read, never written: at the analysis and at every reassessment. The time of the last read is shown with the knowledge.
    Provenance and state
    The source is the connected system, with a timestamp. What is missing in the system stays unknown and is not filled with zero.KnownUnknown

  2. Finance / ERP

    Accounting, bookkeeping and inventory systems.

    Contributes
    Revenue, costs, margin and payment terms: the economic basis of every goal.
    Feeds into
    Company & Goals · Finance & Economics · Operations & Capacity
    How it stays current
    Figures are read with their period. An older state is marked as stale instead of being used silently.
    Provenance and state
    Source, period and time of retrieval. If your input and the system disagree, the entry counts as conflicting.KnownStaleConflicting

  3. Marketing

    Channels and tools for newsletters, social media and paid advertising.

    Contributes
    Reach, responses and costs of the channels you use.
    Feeds into
    Finance & Economics · Customers & Sales · Marketing & Visibility
    How it stays current
    Measured values are read with their period. For measuring outcomes they provide the before and the after window.
    Provenance and state
    Source and period for every measured value. What is measured stays separate from what is estimated.KnownEstimated

  4. Website / Analytics

    Your website and the analysis of how it is used.

    Contributes
    Offers, texts, ways to get in touch and technical visibility, plus visits and enquiries where available.
    Feeds into
    Company & Goals · Customers & Sales · Marketing & Visibility
    How it stays current
    The website is read again at every analysis and reassessment. Changes against the last state become visible.
    Provenance and state
    What is derived from pages counts as a proposal until you confirm it. Usage data comes from the analysis itself.InferredKnown

  5. Documents

    Offers, terms, concepts and strategy papers.

    Contributes
    What is written down nowhere else: services, pricing logic, procedures, goals and constraints.
    Feeds into
    Company & Goals · Finance & Economics · Operations & Capacity
    How it stays current
    You add a document when it changes. A new version does not silently replace the old one: the date of the document stays visible.
    Provenance and state
    The document and the place where it was found are named. What is taken from it is inferred until you confirm it.InferredKnown

  6. Market / external sources

    Public sources on market, competition and region.

    Contributes
    Demand, competitors and conditions that lie outside your company.
    Feeds into
    Market & Competition · Customers & Sales · Marketing & Visibility
    How it stays current
    Public sources are drawn on at analysis and reassessment. Older information is marked as stale.
    Provenance and state
    Source and date of retrieval for every item. Market values are estimated or inferred and labelled so, never as a measurement of your company.EstimatedInferredStale

  7. Your own input

    What only you know: goals, capacity, rules and assessments.

    Contributes
    Goals, capacity, limits and experience: the knowledge that is in no system.
    Feeds into
    Company & Goals · Finance & Economics · Market & Competition · Customers & Sales · Marketing & Visibility · Operations & Capacity
    How it stays current
    You change an entry when something changes. Vlera OS only asks what cannot be obtained otherwise and matters for a decision.
    Provenance and state
    Your entry counts as known or, if you estimate, as estimated. Date and originator are kept.KnownEstimated

Which sources matter for your company depends on your goals. You do not have to connect everything for Vlera OS to begin.

How the Business Brain organises knowledgeThe six Business Domains

Provenance and knowledge state

Every entry carries its history.

Vlera OS records not only what it knows, but where from, since when and how reliably.

Example for illustration, not a customer statement

  1. Range of servicesSourceWebsite, while reading the pagesA proposal until you confirm it.
  2. Payment termSourceA document and your inputNo source is silently preferred.
  3. Team utilisationSourceNo sourceUnknown is not zero.
  • Source and timeEvery entry states where it comes from and when it was last read or confirmed.
  • One knowledge stateEvery entry is known, estimated, inferred, conflicting, stale or unknown.
  • Conflicts stay visibleIf sources disagree, Vlera OS shows both. You decide which one holds.
  • Stale is markedWhat has not been confirmed for too long counts as stale and is not presented as current.

Principle

Gaining knowledge is reading. Execution is a path of its own.

The two are kept apart on purpose. Sources from which Vlera OS gains knowledge are only read. What Vlera OS carries out for you happens through Operators: execution arms that are connected separately and act only with your approval.

Read-only

Gaining knowledge

  • You choose which sources are connected.
  • What is read is what matters for your goals.
  • Read access never grants write access.
  • The first analysis needs no connection.

With approval

Executing

  • Operators are connected separately from the knowledge sources.
  • Each Operator receives only the rights its task needs.
  • A change happens only once exactly that change is approved.
  • Afterwards it is verified whether it arrived.

The core model

The model stays, even when the sources change.

Sources come to the Business Brain and leave the picture again without any change to the domains, knowledge states, priorities or governance. Sources may be held in different languages, markets and currencies: provenance and state stay recorded with every entry.

How execution is steeredFrom execution to outcome

The first step

The first analysis needs no connection.

It starts with your publicly visible website. Which sources count for your goals afterwards is for you to decide.

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